James Pittick, who has been with the vendor for a decade, largely working on the direct sales side, has been given the role of director of B2B Indirect Sales, Canon UK and Ireland.
He will be working closely with the existing partner base but Pittick is also keen to strike up some fresh relationships with those channel players that can take the vendor into fresh verticals and geographical areas.
Pittick said that Canon has had a very successful channel for over three decades but it needs to evolve. Canon needed to stay relevant and continually look at how we deliver value and ultimately inspire partners to want to work with it.
The vendor has been going through its own changes in the last year and managed print is now the core of its approach to the office business and it has also got production and industrial markets it can serve.
Canon has its software and document management offerings that can also be taken up by partners.
Pittick said that Canon needed to create environments to enable more of partners to sell more of its tech. He saw his role as identifying new channel partners that could take it into new technology sectors or areas.
He said that there were opportunities for current partners to sell more and the vendor was looking to work with system integrators that were selling print as part of a wider solution.
Pittick will be reporting into Rob Ferris, director, Document Solutions at Canon UK & Ireland, who said that the task for Pittick was to drive the strategic development of its channel sales strategy.