The announcement follows Mr Jones’ promotion in March 2012 to deputy MD, a role that saw him take responsibility for the company’s 180-strong workforce and £100 million of sales.
Jones has worked his way up through the company, originally joining as a fax machine salesman in 1995, later becoming sales & marketing director.
Commenting on the appointment, Mr Jones said he was “thrilled” to be given the responsibility to lead Brother in the UK as MD.
“Having joined the business back in the early 1990s with little leadership or business management experience, my journey really underlines Brother’s commitment to investing in people and backing talent – a culture that I’m determined to continue building during my tenure,” he added.
Mr Jones, 45, lives in Warrington with his wife and two teenage children. He is a regular speaker and blogger on leadership, innovation and personal growth and a keen road cyclist, it is claimed.