Brother said that it has a strong product pipeline set up for 2013, and wants to capitalise on sales opportunities. Anderson’s brief is to support its reseller community.
Anderson has been promoted from inside Brother UK – he has worked there for three years, and will look after the development of its channel push, its marketing strategies and customer sales initiatives.
He said: “Brother has strong and successful partnerships with resellers and we plan… investment to these relationships over the next 12 months.”
He will report to Brother UK marketing head James Lawton-Hill. Brother UK has 79 percent of the A3 inkjet market in the UK.