And that’s prompted Apple to tell its developers designing apps for the watch to design them to be viewed for only 10 seconds or so.
It’s also told watch developers to keep distractions to a minimum – such as notifications pushed to users, according to Bloomberg.
The range of Apple watches, expected to be formally announced next week, at an event in San Francisco.
Analysts have estimated that sales of the watches, which certainly aren’t cheap, could be between 14 and 15 million during 2015. To use an Apple watch, it has to be linked to an Apple iPhone.
However, the jury is still out on how well smart watches will do. Short battery life will certainly limit their appeal, while many people will not see the advantage of having a smart watch as well as a smart phone, which also tells the time as well as doing lots of other things.