Big G claims market hype and growing interest in AI are pushing established software vendors to introduce AI into their product strategy, but this is creating considerable confusion in the process.
Gartner research vice president Jim Hare said that as AI accelerates up the Hype Cycle, many software providers are looking to stake their claim in the biggest gold rush in recent years.
“AI offers exciting possibilities, but unfortunately, most vendors are focused on the goal of simply building and marketing an AI-based product rather than first identifying needs, potential uses and the business value to customers.”
Gartner predicts that AI will be a top five investment priority for more than 30 percent of CIOs by 2020.
There is a widely held fear that AI will replace humans, the reality is that today’s AI and machine-learning technologies can and do greatly augment human capabilities, stated Gartner.
Machines can do some things better and faster than humans can and, once trained, the combination of machines and humans can accomplish more together than separately, suggested the research house.
“Software vendors need to focus on offering solutions to business problems rather than just cutting-edge technology. Highlight how your AI solution helps address the skills shortage and how it can deliver value faster than trying to build a custom AI solution in-house.”