Acer has committed the ultimate act of Windows heresy – it wants to expand its presence in the Chromebook and Android space. The shift was revealed by Acer president Jim Wang during the company’s latest conference call.
“We are trying to grow our non-Windows business as soon as possible. Android is very popular in smartphones and dominant in tablets…I also see a new market there for Chromebooks,” said Wang.
According to the Wall Street Journal, Wong expects Android and Chromebooks to account for 10 to 12 percent of Acer’s revenue this year. However, that figure could rise to a whopping 30 percent next year. At the moment, Chromebooks account for about three percent of Acer’s shipments.
Yesterday it emerged that Acer suffered a massive drop in EMEA shipments last quarter. It took a 44.7 percent hit compared to Q2 2012. With that in mind, it is abundantly clear why Acer is trying to tap other markets.
Over the past two years most PC makers, including Acer, tried to enter the Android tablet market and they don’t have much to show for it. Windows tablets are still dead in the water and earlier this week Acer slashed the price of its relatively new W3 Windows by 20 percent.
It appears that Chromebooks will be Acer’s next bet, as the Chromebook market is not nearly as saturated as the tablet market. However, Chromebooks also lack the mass consumer appeal of cheap and fun tablets.