The insurance industry looks to AI

Generative AI is being touted to help the insurance industry improve its processes and better protect its customers.

Zelros uses Artificial Intelligence and Machine Learning technology to help insurers provide policyholders with the coverage for their needs in real-time with hyper-personalised policy recommendations.

Zelros Chief Growth Officer Linh C. Ho said cultivating a culture of innovation and transformational change in the insurance industry is paramount to achieving sustainable growth.

“ Generative AI like what we’re seeing with ChatGPT can be a critical tool in our arsenal to reimagine the insurance experience for customers, transforming it from a transactional, reactive model to something more proactive and personalised,” Linh said.

Linh added: “This technology can unlock new possibilities and opportunities for growth that we haven’t even begun to explore. The industry needs to continue to invest in AI and build a culture that embraces innovation to continue providing truly transformative solutions for customers.”