Fujitsu has decided on a divide and conquor strategy for its PC and smartphone business – although it has decided to divide itself, so we are not sure if it has got the hang of the concept.
Fujitsu is splitting its PC, both desktops and notebooks, business and its smartphonebusiness into companies of their own with their own long-winded name.
Those two companies will now be called Fujitsu Client Computing Limited and Fujitsu Connected Technologies Limited. These names do not appear to have been made up by the marketing department but rather the legal department.
The outfit said that “it has become increasingly difficult to achieve differentiation, and competition with emerging global vendors has intensified.”
Companies and subsidiaries are spun out to give them more leeway in creativity, R&D, and design. In practice, that might not always happen.
There is an even bigger rumored that Japan’s three biggest, but now struggling, PC makers will be merged into one. Toshiba, Fujitsu, and VAIO are in the process of negotiating a merger of PC businesses. Fujitsu’s split might make it easier for its PC division to make that move and it also might explain why they could not come up with a sexier name for the new company.
