Major CRM company Salesforce said it has introduced a version of Salesforce1 called Lightning, intended to help customers build mobile apps.
According to the company, developers and users can create purpose built apps for screens of every type of shape and size, including tablets, laptops, smartphones and wearables.
Lightning has a new interface and Salesforce claims is optimised for any device.
Salesforce dubs this tehnique as Platform as a Service (PaaS). People can use pre-built components such as feed, list chart, search navigation or build their own Lightning Components.
The Lightning Process Builder lets people create enterprise workflows and visually automate complex operations including follow up emails, vendor porcurement and order fulfilment.
Lightning Framewrk and Schema Builder are now generally available, while Lightning Components is in beta test and likely to appear in February 2015, along with other elements of the product.