Dell has launched its RISE channel programme for partners across Europe, the Middle East and Africa (EMEA).
The big idea is to make life simpler for partners, particularly those that operate across multiple countries in EMEA and increase the rewards for top sellers.
RISE will have four partner levels – ignite, boost, advanced and elite – and is aimed at helping small and medium-sized enterprise (SME) partners be more competitive and provide them with a clear path to level up rewards.
Those rewards are given out on a per-box basis through Dell’s distributors and can be tallied up and then redeemed at the end of each quarter. Ignite and boost partners will get e-vouchers and advanced and elite can get credit notes at their distributor.