Tag: Dell

Dell sales plummet across the board

US grey tin box shifter Dell’s annual sales slumped to £69.8 billion, down 14 per cent from the previous year and £10.7 billion less than its £80.5 billion record in 2022.

The outfit’s top-selling infrastructure category dropped 12 per cent to £26.7 billion as global customers tightened their belts despite the hype around generative AI.

Dell’s senior vice president and treasurer, Tyler Johnson, moaned that the outfit was waiting for the big corporate, global, multinational business to return. They’re cautious because of the economy, politics and interest rates.

Dell’s servers and networking business fell 14 per cent to £13.9 billion in sales. Storage did slightly better, down nine per cent.

Dell COO Jeff Clarke said FY24 didn’t go as planned.

“But we did our best. We adapted to the changing market, focused on what we can control, and expanded into the high-growth AI opportunity. Our operating margin rate improved as we delivered higher gross margins with disciplined cost management.”

Dell and Nokia join forces to conquer the telecom world

Dell and Nokia have signed a pact which they claim will revolutionise the telecom ecosystem and private 5G for businesses.

The dynamic duo will share their expertise and solutions, including Dell’s infrastructure offerings and Nokia’s private wireless connectivity capabilities.

Grey box shifter Dell will become Nokia’s preferred infrastructure partner for its AirFrame servers, with the former rubber boot maker Nokia offering Dell technology as part of its telecom cloud deployments.

The companies have announced plans to gradually transition existing AirFrame customers to Dell’s infrastructure portfolio, which includes the tech firm’s PowerEdge servers for modern telecom network workloads.

Monitor market drops 17.1 per cent

Beancounters from IDC say that the global PC monitor market saw a year-on-year drop of 17.1 per cent during the second quarter of 2023.

The researcher said it could have been much worse and the market “slightly exceeded” expectations by reaching just over 29.9 million units.  It was still lower than pre-Covid levels.

IDC claims this is a sign that “recovery remains a work in progress” following the surge in volume witnessed from 2020 to 2022.

Top PC monitor vendor leader was the grey box shifter Dell, earning a market share of 20 per cent. TPV, HP , Samsung and Lenovo rounded up the rest of the top five.

Dell taps Brousse as EMEA channel lead

Grey box shifter Dell has named Alexandre Brousse as its EMEA channel lead.

He succeeds Anwar Dahab, who was promoted to lead Dell in France.

Dell said Brousse will work with the EMEA channel team to deliver a “customer-centric” and “partner-empowered” ecosystem.

Brousse has been with Dell for 18 years, most recently leading channel sales for Western Europe.

Dell sees AI future

While grey box shifter Dell’s financial results were pants, the company thinks AI, other emerging technologies, and improved macroeconomic trends make for a very strong quarter.

Dell reported a significant year-over-year drop in revenue and GAAP net income along with tiny growth in non-GAAP net income.

While the company’s revenue guidance for the next quarter is for another double-digit decline.

However, talk about Dell’s investment in AI convinced investors the tech giant is moving in the right direction, giving Dell share prices a 7-plus-per cent boost in after-hours trading.

Dell confirms partner-led model will lead to layoffs.

Grey box shifter Dell has confirmed that its moves to a adopts a new partner-led go-to market model touted earlier this week will result in job cuts to its core sales teams.

We reported how Dell was moving to a new model that pays its direct sales force more to sell storage products through the channel.  However, now those sales teams will be much smaller.

“Some members of our sales team will leave the company. We don’t make these decisions lightly, and we’ll support those impacted as they transition to their next opportunity,” a Dell spokesperson said.

“We’re always assessing our business to remain competitive and ensure we’re set up to deliver the best innovation, value and service to our customers and partners.”

Some of Dell’s partners think that is great because it allows them to double down on Dell and drive sales growth. However, some who cheered when Dell announced that these direct sales teams would be encouraged to send them business are less enthused.

However, it is unlikely that Dell’s direct sales teams will be without jobs for long. Some Dell partners see Dell’s loss as their gain.

Dell encourages direct customers into the channel

Canalys Forum EuropeDell’s new partner-first strategy includes paying direct sales reps to encourage customers to buy storage products through the channel.

Under the plan Dell reps are going to look at their comp plan and see, ‘I make X if I sell it directly. I make X-plus if I sell it through a partner.

Bill Scannell, president of global sales and customer operations with Dell Technologies said this should encourage direct sales teams to call up their favourite partners to work together on projects.

Whitten exits Dell in management restructuring

Dell Co-COO Chuck Whitten is cleaning out his desk and leaving the outfit with his belongings in a photocopying paper box.

The move is part of a leadership restructuring that CEO Michael Dell said was necessary to move to its next chapter.

“After discussions with Chuck and the board of directors about the leadership profile the company needs and its next chapter we have jointly decided that Chuck will depart Dell Technologies. His last official day will be 18 August,” Michael Dell wrote in a statement to Dell employees.

Dell takes a hit in its PC unit and the infrastructure business

Michael DellDell Technologies’ revenues took a 20 per cent hit due to poor performance in its commercial PC unit and the infrastructure business.

The grey box shifter said that its first quarter 2024 revenue came in at $20.9 billion which is $700 million more than the $20.2 billion Wall Street expected – but $5.19 billion off the same timeframe last year.

Dell’s co-COO Chuck Whitten told investors that demand remained challenged, and customers are staying cautious and deliberate across their IT spending.

“We continue to see softness across our major lines of business, all regions, all customer sizes, and most verticals,” he said.

The vendor’s commercial business was down 23 per cent, which Whitten said is now the fifth quarter of soft demand in the PC market.

Dell expands Apex options

Michael DellGrey box shifter Dell has added more elements to its Apex as-a-service portfolio, with more cloud compatibility, storage, data management tools and PC subscription options.

Apex added Microsoft and Red Hat offerings as collaborative cloud platforms that should support more public cloud choices among customers.

The vendor is also rolling out more options for public cloud, providing block and file enterprise features for partners to pitch. Dell announced Apex Navigator, which helps data mobility, storage and container management across multi-cloud environments.

Dell has a miserable quarter

Dell is reporting that it managed to grow in its networking and servers space but suffered a bad case of headwinds in its PC market and saw revenues on that side of its business decline by 23 per cent to $13.4 billion.

Dell co-CEO Chuck Whitten said trading conditions had worsened in the second half of the past fiscal year and that demand had weakened in the fourth quarter.

“Commercial revenue fared better than Consumer, down 17 per cent as customers delayed PC purchases in the face of macroeconomic and hiring uncertainty – it was down 40 per cent,” he said.

Secureworks decimates staff

Cybersecurity firm Secureworks has become a somewhat insecure place to work.

The outfit has told employees is cutting more than nine per cent of its workforce after its majority-owner Dell Technologies announced a round of layoffs.

Secureworks last disclosed its employee headcount in a regulatory filing in March 2022, when it said that it had 2,351 employees as of January 28, 2022.

If its staff size has remained similar, the nine per cent workforce reduction will affect more than 200 Secureworks employees.

Dell announced layoffs affecting 6,650 employees, or about five per cent of its staff. Dell owned approximately 82.7 per cent of outstanding shares in Secureworks as of the end of October, according to an SEC filing.

Axeman cometh to Dell

Dell Technologies plans to slash its global workforce by 6,650 jobs which represents five per cent of its entire employee base.

For those who came in late, Big Tech has been making the short-term decision to improve their bottom lines by laying off staff as recession looms. This gives them the excellent opportunity to complain about not having skilled, loyal staff in two years or have their bottom lines handed to them by more agile companies staffed by the people they laid off.

In January SAP, IBM, Microsoft, Sophos, Amazon and Salesforce revealed that significant cuts were on the horizon, blaming the “economic downturn” with managers trotting out cliches like “economic headwinds.”

Shields exits Dell

Sarah Shields is leaving Dell to join Computacenter in the spring.

The popular channel leader will join the reseller and IT services giant in April as group alliance director.

Shields change of offices was mentioned at the Computacenter’s annual sales shin-dig in Manchester this weekend.

She is joining Computacenter as part of a wider revamp of its top team, with John Beard and Lieven Bergmans being promoted. Beard gets the role of western Europe MD and and Lieven is CCO.

Shields has worked for Dell for 15 years and was vice president of Central and North Europe Channel for the last three. She ran the UK channel for a good stretch of that time.

Dell buys Cloudify for better cloud orchestration

Michael DellDell has acquired Cloudify to spruce up its cloud orchestration capabilities.

Apparently, Dell wrote a cheque for $10 million and filed a Form S-8 with the US Securities and Exchange Commission(SEC) “regarding certain outstanding and unvested options to acquire the ordinary shares of Cloudify Platform, an Israeli private liability company.”

A Dell spokesperson said that the transaction allows Dell to continue to innovate its edge offerings.