Tag: Currys

Currys pushes itself as a super “one stop shop”

Posted on October 11, 2021 by - News

Currys is pressing its “superbrand” with an initial ad campaign, which sees the tech retailer flogging its staff expertise.

For those who came in late, Currys now has  Currys PC World, Carphone Warehouse, Team Knowhow, and Dixons Carphone under the same umbrella.

Now Abbott Mead Vickers BBDO, has put out TV spot positions touting Currys as a one-stop hub for tech expertise, highlighting its in-store experts, as well as its 24-7 ShopLive video chat feature.

Currys brand and marketing director said that technology was such an intrinsic part of our lives now that how you buy it matters more than ever before.

Dell returns to PC World

Posted on June 13, 2016 by - News

michael-dell-2Dell is back flogging its grey boxes at PC World after a three year hiatus.

Apparently Dell has reformed its relationship with Dixons Carphone, owner of the Currys and PC World.

Dell has been  ramping up its retail presence and signed a deal with John Lewis to give it more of a presence on the high street. IT also improved its  distribution links to Ensure.

What this means is that Curry PC world will flog the Dell XPS, Inspiron and Alienware ranges as well as some monitors. These are normally sold online using Dell’s famous direct model.  It looks like the PC World move is designed to maximise the back to school buying period.

Alienware is already well known in gaming circles and it will now be given a chance to grow the brand in the largest high-street computing retailer.

Dell UK general manager, retail, consumer and small business, Jamil Nathoo said that having a significant player in the retail industry this relationship is key in giving customers the choice that they’re asking for.

“We’re excited to continue bringing innovative and high-performing technology to consumers on the high street,”  he said.

Dixons, Carphone rejig the high street

Posted on May 15, 2014 by - News

highstreetAn anticipated deal between Dixons Retail and Carphone Warehouse became reality today and is set to change the face of many high streets.

The deal, worth an estimated £3.5 billion, will mean the creation of a 50/50 owned entity which will be renamed Dixons Carphone.

Dixons has over 500 PC World and Currys stories in the British Isles, while Carphone Warehouse own over 2,000 stories across Europe.

Dixons said there would be some minor job cuts after the merger but Carphone Warehouse said there will be more jobs available.

Paul Heywood, director of Dyn in Europe thinks that customers are going to demand a good experience as a result of the merger. But he warned that the shops will have to work together fast to exploit the market, reduce costs and provide good customer support.

Currys and PC World to peddle Tegra Note 7

Posted on November 6, 2013 by - News

tegra-tabIn a rather surprising development, Currys and PC World will be selling Nvidia’s Tegra Note 7 tablet under their own brand.

The Advent Vega Tegra Note 7 as it’s known, will be available in stores and online from November 15, but pre-orders will be available tomorrow. The price is £179, slightly less than the Nexus 7, but quite a bit more than Tesco’s Hudl.

Although it has a different brand, the hardware is identical – Tegra 4 SoC, 7-inch 1280×800 IPS display, 1GB of RAM, 16GB storage and a stylus to boot. The only difference is the sticker.

Here is the interesting part. Although we speculated that some players could sell the Tegra Note 7 under their own brand, when it was announced, Nvidia said it would be sold by five AIBs, one or two handling every major region. Nvidia never mentioned retailers.

If Currys and PC World and willing to give it a go, and if Nvidia is happy to offer such an arrangement, they might be the first of many retailers to adopt Nvidia tablets and sell them under their own brand.

In addition to the Tegra Note 7, Nvidia is also working on a few other Android devices. The Shield console is already out, although it lacks the mass market appeal of tablets. However, Nvidia is also working on a reference phone platform (Phoenix) and rumour has it that other tablets are in the works, too.