The maker of expensive esoteric business software which no-one is quite sure what it does has increased the support for partners keen on increasing their cloud revenue.
SAP has launched its cloud accelerator programme as part of its cunning cloudy plan. The vendor thinks the channel is in the best position to reach out to the SME market and deliver the growth in that segment it wants.
Writing in his bog, SAP head of channelsKarl Fahrbach said that digital transformation was here to stay.
“The move to the cloud is reaching a fever pitch – the cost, speed, and agility benefits are too good to pass up. More companies than ever will be making the switch and those that don’t are at risk of falling behind. This means that cloud growth will be a number one priority for SAP and our partners in 2018 and beyond.”
The Cloud Accelerator programme is a global initiative and supports resellers developing and executing a digital marketing plan, access to some business development funds and the involvement of a partner marketing advisor.
“Throughout the year, SAP partners’ co-funded marketing plan will be put into action to build a pipeline, gain new customers, and expand the potential of a fast-growing cloud business,” said Fahrbach.
“Any company with a strong commitment to investing in the cloud demonstrated through a business plan that outlines a yearly target to grow their SME cloud business by at least 50 percent can qualify for the programme.”
