Salesforce has enhanced its Sales Cloud Partner Relationship Management (PRM) service with three new tools.
The first new tool, called Einstein Analytics, helps businesses identify and prioritise leads using AI-driven insights. Through its powerful data mining capabilities, the software uses past lead and opportunity performance to provide predictive recommendations for the future.
Salesforce said Einstein Discovery could analyse recent opportunities and find that trade show attendance strongly impacts winning deals, which would enable firms to allocate budget for shows and extend invites to prospective customers.
The second tool are Self Service Reports for the PRM service, which provides partners with the ability to explore their data and better analyse, manage and expand. Businesses can use the feature to edit vendor reports and tailor them to their specific needs.
Partners, for example, can break down an aggregate report on quarterly sales into the region, state or product to distribute resources appropriately for the next quarter.
The last tool is Quip for Salesforce enhances real-time collaboration between vendor and partners. Using Quip productivity workspaces, companies can actively align with vendors on yearly business plans, KPIs, co-selling activities, as well as proposals and quotes, all while connected with their CRM.
