UK Computer Group acquired the naming rights to Misco and has started recruiting a team to reboot the reseller.
Misco was founded in New Jersey, United States, and ran a business of mail-order sale of computer supplies and accessories. Misco launched its first European subsidiaries concurrently in the United Kingdom and West Germany in October 1985 and Italy in 1986.
The original Misco went out of business in 2017 after a turnaround programme proved unsuccessful. It finally died after HMRC issued it with a winding-up petition over unpaid VAT and credit insurers moved to reduce their exposure to the firm.
The rebooted company will feature staff who were among the original company. UK Computer Group already has six former Misco employees on board, with more potentially joining the project. The group has an office in Wellingborough, where the old Misco was based.
Russell Dickinson, head of marketing at UK Computer Group and an ex-Misco employee, said the aim is to revive Misco before its troubles.
The business will fall under the leadership of UK Computer Group CEO Gary Watson but will operate independently of UKCS.
Watson said that Misco was a reseller he had admired for many years, so this is an exciting addition to the UK Computer Group.
Misco will have a transactional presence online, along with a team of account managers that are currently being assembled.
The new Misco will launch with a team of 10, with headcount expected to hit 30 by the end of the year.
