Cloudy outfit CloudBolt Software is rolling out its new Rainmaker channel partner programme which it claims will enable channel partners to increase relevance to their business and customers.
The company said the Rainmaker rollout correlates with and facilitates the accelerating shift to an “all things as-a-service” market landscape, where enterprises need a wider variety of technologies and services to meet customers wherever they are on their hybrid cloud, multi-cloud journey. Pushing software and hardware is no longer the value play, but instead delivering white-glove levels of service is the focus. Whatever any of that means,
Cloudbolt Senior Vice President Larry Kraft said: “Our partners are at the core of every decision we make as a business…from lab creation to marketing to the potential for partners to maximise their revenue growth. Our recent acquisitions provide us a breadth and depth of capabilities to solve the top challenges in the hybrid cloud market, and our partners can take advantage of this to enhance their offerings and drive sustainable growth.”
The company claims the partner programme will help partners building cloudy businesses including:
Rainmaker provides the following benefits:
• Training and Enablement – Rainmaker partners are provided with comprehensive onboarding and training.
• Financial Benefits – A variety of discounts, renewals, referral fees and sell-through margins.
• Marketing Support – Partners are equipped with co-branded collateral, campaigns in-a-box, social posts, customizable assets, sponsorships, and have access to market development funds (MDF).
• Systems – An easy-to-use Partner Portal/LMS facilitates deal registration and provides NFR/Trial Keys for partner labs and access to CloudBolt University for education and certifications.
• Motivation – CloudBolt provides SPIFFs and monetary incentives to Rainmaker partners to reward activity that helps grow the pipeline and close deals.
