Cloud-enabled security and data protection outfit Barracuda Networks has announced a revamped reseller partner programme in the Europe, the Middle East and Africa (EMEA) region, designed to reward partners’ investment and commitment better.
The revised programme includes revised reseller requirements for each programming level, a simplified discount structure, easy-to-use and simplified deal registration, better access to partner online training via the companies Barracuda Campus, access to marketing resources and programmes
Chris Ross, Senior Vice President, International Sales, said that the EMEA Partner Programme had been redesigned to reduce partners’ administrative burden and make it easier to quote for Barracuda Networks solutions. The revised programme lets partners of all levels to increase their margins and rewards partners for identifying opportunities for Barracuda products.
“As cyber security and data protection increasingly gain traction with customers, it remains a key area of growth for the EMEA channel. We are committed to working with partners in the best possible way for our mutual benefit, as the contribution of our channel in supporting our growth is crucial. We have two aims for the programme: for it to simplify doing business with Barracuda and to encourage resellers to make Barracuda their first choice solution for customers.”
The new programme will also help channel partners to invest in training, technical and sales competence, and business development to enable mutual revenue growth. Members of the programme get, it’s claimed:
- Competitive pricing and quarterly business planning
- Extensive training via the Barracuda Campus
- Proven marketing support and sales enablement resources via the Barracuda Partner Portal
- Technical and renewals assistance
