Aussie order management outfit Fluent Commerce is making a splash with its new global channel partner programme.
It is rallying APAC, NA, and EMEA partners to ‘come and ride the OMS wave’ – and they’ve even got a dinky-di Aussie mascot to boot
The programme has three tiers—Wave Champion, Surf Pro, and Surf Community—each tailored to the partners’ tech know-how, experience, and project wins.
The programme is being mascotted by DOM, a surfing OMS nerd and Koala [not pictured] , which is apparently ready to show the ropes on the Order Management odyssey.
Since its 2013 debut, Fluent Commerce has gathered a hefty gang of over 200 seasoned partners, including top-tier heavyweights like Accenture and Capgemini, all churning out better projects.
They’ve devised a nifty point system for partners to level up, with perks ranging from demand generation to marketing magic.
Chad Hooker, VP of Global Channel & Alliances at Fluent Commerce, said: “Over the past decade, we have worked hard to form deep and enduring partnerships with best-of-breed integrators and consultancies around the world.
“We have learned that the more we invest in these relationships, the better the outcome for our customers and Fluent Commerce as a whole. But we didn’t want to design a partner programme that looks and feels the same as everyone else’s. I believe we have achieved something fresh, engaging, and unique.
“We intend this programme to reward and recognise our most important partners for their invaluable work. It will also further enhance engagement with up-and-coming partners and deliver smart tools and programmes which improve project delivery,” Hooker adds.
Fluent Commerce’s updated partner programme will be rolled out globally in March. The goal is to deepen existing partnerships and onboard new partners worldwide.
