HP works with Nvidia to boost partner AI programme.

HP has given its partner programme a major makeover with new perks and tracks for its top sellers and a new AI training course co-designed with Nvidia.

The tech giant has launched Synergy and Power, two new tracks that will give partners access to more products and services.

Power track is for the big guns, who can earn the titles of Power Elite and Global Power Elite. These partners will be rewarded for making big bucks and having the best skills.

HP is extending its pioneering partner sustainability assessment and training initiative, HP Amplify Impact, to distribution partners in nearly 50 countries.

Another change to the plan includes AI using HP’s AI Master Class which is a role-based AI partner training and certification programme. This programme will teach partners how to sell AI products and solutions to customers. HP has partnered with Nvidia to create the training modules.

HP is extending its partner sustainability assessment and training initiative, HP Amplify Impact, to more countries and partners. The programme aims to help partners positively impact climate action, human rights, and digital equity.

HP top boss Kobi Elbaz said HP’s Amplify partner programme goes beyond performance and includes capabilities, collaboration, and excellence.

“Partners are key to our success, and we want to give them the best programme, training, and opportunities to sell our amazing products and services. Together, we have everything we need to win.”

Nvidia VP Bob Pette said designers, engineers, and creatives need the latest tools and capabilities to use AI for their work.

“Our work with HP will help their partners to offer HP products and solutions powered by Nvidia to meet customer AI needs across the channel.”