Zynstra boosts its channel presence

Lisette Sens, ZynstraLisette Sens has become head of channel at Zynstra – a new post at the startup.

The hybrid cloud company also said it has added two resellers to its route to market – BTA Ltd and TETip Ltd, via its partner Easynet.

Zynstra is a new outfit which started in July this year but has £6 million plus in funding and is now investing in the channel.

The company targets small and medium sized enterprises (SMEs) with a hybrid cloud offering.

Zynstra co-founder and CEO Nick East said that the channel is fundamental to its business. “We needed someone with an exceptional track record and understanding of the market.”

The Zynstra Hybrid Cloud, he claimed, will give SMEs with up to 250 employees a fully managed IT system. It is sold only through the channel.

Sens said: “Working with the channel, you always want to be offering distinctive technology that solves real problems, which is exactly what Zynstra is doing. The technology means that SMEs no longer have to choose between an all-cloud approach or traditional IT, which is a very powerful message for resellers and end users.”