That’s the conclusion of ABI Research today, which said in a report the competition is between Yahoo, Facebook, Google, Microsoft and others to push adverts at you through your mobile device.
Growth in the mobile advertising market is set to grow 16 percent CAGR between 2015 and 2020, compared to the total advertising market at 11 percent.
ABI thinks that mobile advertising will represent over 50 percent of total advertising revenue in the next few years.
Right now, Twitter and Facebook have the largest chunk of the market and so the strongest mobile advertising revenues.
The research company believes that there will be plenty of acquisitions as the different players jockey for position to grow their revenues.
Google is the clear leader in the search advertising sector but it faces increasing competition in the years to come, too.