WWT spends more cash in UK

20150226_fortune_getty_worldwidetechnologylogo1483World Wide Technology (WWT) continues to spend cash in the UK.

The outfit has opened a new software development arm, Asynchrony Labs, in London.

The move comes four years after WWT set up shop in the UK bringing its tech integration approach that has worked well in the US for a quarter of a century over this side of the Atlantic.

Kelly White, WWT Asynchrony Labs London general manager, said that London had been on the company radar for a long time and now the company was expanding the tech community into Canary Wharf.

“Canary Wharf represents the real strength of London – as a meeting place between fantastic tech innovation and longstanding financial services expertise. Even after Brexit, we think that London is where technology will increasingly impact enterprise,” said White.

Ben Boswell, who has been running WWT in Europe, said that many customers were finding that they needed more than a one size fits all approach and were working with channel players that could help them solve technical problems.

“Companies that did not previously consider themselves technology firms are finding that they need to integrate new technology at great speed. Innovation is linked to profitability but all too often the link is not fully made between business outcome and technology delivery. Frankly, the emerging technology market is proliferated by immature solutions and undisciplined agile development practices, which do not lend themselves to immediate at scale deployment. At enterprise level, this simply doesn’t fly,” he said.