After adding up some numbers and dividing by their shoe size, the IDC beancounters worked out that the market had declined only 0.2 percent annually, thanks to strong demand in the commercial space and a Chromebooks boom.
If it had not been for Brexit vote caused a slump in Blighty of 6.2 percent year on year everything in the region would have been good – another reason for suppliers to string up Nigel Farrage, Boris Johnson and Michael Grove.
“As the pound has become a turbulent currency following Brexit in the UK, the British traditional PC market was impacted negatively, down 6.2 percent,” said IDC.
In the final quarter of 2016, total PC shipments in EMEA reached 20.7 million, down 0.2 percent year on year. Notebooks performed well in the region, up 2.9 percent, and “strong demand” was triggered in the commercial space, which grew 10.1 percent.
During 2016, PC shipments fell 6.1 percent to 71.6 million units.
The biggest disappointment was that Windows 10 “did not drive extensive renewals.” The money spinners were Chromebooks which led to “strong demand for notebooks” in the second half of the year thanks to a boom in the education market.
Although the whole EMEA region performed well in Q4, the same could not be said for the UK.
Senior research analyst, IDC EMEA Personal Computing Malini Paul, said that the western European PC market performed better than expected in 2016’s Q4, thanks to notebooks in both the consumer and commercial segments.
“While promotions around Black Friday and the post-Christmas period supported the strong seasonality of the holiday period, fulfilling backlogs from 2016’s Q3 due to component shortages contributed to the sell-in uptake in the consumer space.”