AirWatch is the mobile management and security firm VMware bought for $1.55 billion. It had only let partners get their hands on it in the second half of last year.
This had miffed some of VMware’s resellers who had muttered to the company that they would like to sell it.
While it is unclear why this was the case, VMware is more than making up for it John Churchhouse, VMware’s EMEA SMB director, said he is targeting heavy recruitment of resellers for AirWatch.
At the moment VMWare has 120 partners focused around mobility solutions, and it wants to get it to 500 in 2016, as a minimum requirement, he said.
These partners were mainly going to be from within the existing VMware partner base, and on the whole it would be resellers focused around SMB and mid-market.
VMware is also increasing its AirWatch reseller rewards based around something it has dubbed a Power Play. A Power Play with VMware is chosen every six months, and it aligns all of the resources in terms of marketing and a partner perspective to drive that Power Play.