Speaking with ChannelEye, the distie said channel partners will also continue to see support.
The comments follow an announcement earlier in the week where it said it had appointed two new team members, showing that even in times of economic hardship it continued “to buck the trend”.
The appointments follow the company gobbling up sister company Realtime and unveiling a £1.6 million warehouse expansion.
Frazer Hamilton joins as a product manager and it is hoped his previous record of dealing with major accounts such as Samsung, Sony and LG where he had a similar role within the distribution sector, will help boost business at VIP.
Also joining the ranks is Amanda Baxter, who has taken a position in the company’s accounts department after working for businesses such as Morrison’s and Yorkshire Bank.
“These two new appointments are fully in-line with our plans moving forward,” a spokesperson said, speaking with ChannelEye.
“The appointment of Fraser to look after 600 products was vital for VIP to continue its focus on components and deliver on two key areas for the business, focus and flexibility. Having Fraser in place gives us the focus we need for this product sector, but also much needed flexibility to deliver what our vendors and customers need.”
The spokesperson added that channel partners will be given the “support they need” to get products out to end users.
Speaking about its future, VIP hinted that it would be hiring again in the coming months as well as branching out other parts of its business.
“We will continue to bring on product managers as we expand our vendor base in the PC gaming peripherals market,” it said.
“We’re also continuing to keep a close eye on the cloud services market and will be appointing employees to this market once we have determined a clear route to market for our existing channel partners.”