A Vietnamese e-commerce startup has come up with an innovative, yet rather tasteless way to sell flowers. It sounds surprisingly liberal for a socialist state, but HappyEndings.vn is using sex appeal to sell flowers, with a ridiculous intro. Sex sells, even though the approach seems a bit upside down. Flowers shouldn’t be sold using sex – it should be the other way around.
Mind you, despite the cheeky name and tacky approach, HappyEndings.vn is a legitimate and serious e-commerce outfit. “Happy ending” doesn’t really have a lot to do with sex, it is a term used to describe a pleasurable ending to a massage in some parts of Asia. However, the site intro has a lot to do with sex.
The site takes a provocative angle when it comes to product categories as well. They are named cheap bastard collection, playboy collection and sugar daddy collection. The last is aimed at big spenders, while the “cheap bastard” one is clearly not.
Better yet, the consumers seem to be loving the in-your-face approach, with plenty of humorous and dirty comments, reports InsideRetail.Asia.