The battle for the hearts and minds of public cloud users is being won by AWS, Google and Microsoft, and MSPs need to fight back before they become unstoppable.
Canalys CEO Steve Brazier told the outfit’s Channel Forum that the traditional IT industry has to fight back to remind customers that there is an alternative.
He said that Dell, HPE, Cisco and Oracle were all talking about cloud, but there is a danger that they, along with their channel partners, will be swerved in favour of AWS, Google and Azure because the buyer has been swayed by them.
There was a danger that the three big public cloud providers could become “too big to fail” with too many customers putting data through their platforms.
His logic is fair enough. In the last year AWS grew by 59 per cent, while both Microsoft with Azure had grown their cloud by 100 per cent. All this was on the back of the giants leaning on their clouds.
Basically it means that Lenovo, Dell, HPE and others doing more to counteract the public cloud argument and to work in a more co-ordinated way to present an alternative PR message.
Customers need to be worried that will be locked in to platforms and if one of these big companies go down then millions could be hit.