The Session replay software startup has signed a deal with the French distributor in a bid to expand its reach into the pan-European eCommerce market.
According to Star-Achats the French eCommerce market now includes 120,000 e-commerce sites and will account for more than 53 billion Euros in transactions in 2013.
It added that major French financial institutions were also increasing their online banking offerings.
The company, which represents American and British software companies in the growing French-speaking markets of France, Belgium and Switzerland, said UserReply would fit in well in the markets as because of these factors.
UserReplay is claimed to allow users to record, re-run and analyse every visitors’ journey through a website. This aims to help customer service desks and support staff can use this information to quickly identify problems with the website.
Apparently this saves days for the web development team as they don’t have to try and replicate what happened based on vague details from the customer.
Other key uses of session replay are in resolving complaints and disputes with customers, recovering abandoned checkout pages and even protecting against online fraud.