The research conducted by CompTIA surveyed more than 200 British channel firms earlier this year as part of its State of the UK Channel Report 2015 and compared the results to that of the same survey it carried out in the US.
According to the results only one in five UK resellers would give their vendors the highest possible satisfaction rating. In the US 40 percent thought their vendor is the bee’s knees.
Less than 12 percent of UK resellers were not satisfied with their vendor partners.
CompTIA’s senior vice president for industry relations Nancy Hammervik said it is “not surprising” the Brits were less enthusiastic than their US counterparts.
She thinks channel conflict could be partly to blame although geography does not help. The UK is not a primary indirect target for many US-based vendors. She said that UK partners may feel less satisfied due to vendors assigning less resources, communication, marketing support to regions compared to the US.
More than 40 percent of respondents said channel conflict with vendors has gone up in the last year.
“There are more vendors can do to ensure their channel partners are 100 per cent satisfied and happy selling their products,” Hammervik said.
“If a reseller knows that their supplier is reliable and offers a product that their customers will want, they will have the confidence to retain and expand the relationship, meaning more business and income for the vendor.”