Trend Micro shuffles channel approach

tmicroSecurity company Trend Micro is reshuffling its channel program with a view to boosting access to its cloud and Data Centre Security offerings.

Updates to Deep Security are included in deal registration and specialisation programs, plus an on demand marketing platform that opens up assets for partners. Deep Security offers enterprise class protection to the mid market specifically to prevent data breaches and other possible business disruptions in physical and cloud servers.

It’s an all in one that brings anti malware, web reputation and firewall together, as well as intrusion prevention, integrity monitoring and log inspection. It lets companies virtually patch their critical systems and cut out vulnerabilities before they wreak havoc, as well as helping business make sure they’re up to speed with regulatory requirements such as HIPAA and NERC.

Now, partners will be able to use the deal registration program to simplify their margin structure and make registration easier. The specialisation program will open up additional revenue streams for specialising in specific areas.

The on demand marketing program makes more marketing content available to customers through a dashboard platform, giving them access to co-branded emails and web content.

Veep of US channel sales, Partha Panda, said that there is a lot of money to be made from mid market companies. They “present a tremendous business opportunity for our channel partners and we want to support them with one of the most reliable security solutions available,” Panda said.