The firm said it will use head mounted virtual reality display headsets to customers in a number of shops it has in the UK, Germany and Belgium.
Thomas Cook said it is introducing the virtual reality following successful trials in the massive Bluewater concept store earlier this year.
The company has already created a number of virtual reality experiences including a helicopter tour of Manhattan, a visit to a pool at a resort in Rhodes, and a trip to the restaurant in Cyprus. Other content will include a boat tour round the Statue of Liberty, a drive in New York in a yellow taxi cab.
The content will also be made available on the company’s website so you can look at the content on your tablet, rather than putting your head in the gadget (pictured).
Marco Ryan, head of new things at Thomas Cook, said: “Our use of VR is set to enhance the in store shopping experience for Thomas Cook customers, allowing them to make informed decisions regarding their next holiday.”