There is “no reason to believe” in tablets

Dodo-birdTablets have gone the way of the Dodo and the hula hoop according to bean counters at Canalys.

The analyst said that in Q2 of this year, global shipments slumped 11 percent annually to 42.5 million units. Shipments in all global regions fell annually in the quarter, and the outlook for the months ahead is not positive.

There is “no reason to believe that growth will return in the short term,” the analyst said.

The market has been killed off by a move to large-screen mobiles and the fact that larger devices will have to compete against a range of two-in-one devices optimised for Windows 10.

Canalys’ senior analyst Tim Coulling insists that the market may not be dead, but might just be resting. He suggests nailing it to its perch in case it goes Vrooom.

“Despite the sudden downturn in shipments, tablets are certainly here to stay,” he said. “Yes, they have matured and commoditised quickly, but there are still opportunities for vendors to profit from the category.

“Unlike consumers, businesses have been slow when it comes to mass adoption of tablets. They are willing to spend more on products that satisfy a specific need and meet key requirements, around durability for example. In the consumer space, demand for premium tablets in established markets has noticeably slowed but is not going to disappear.”