Techeye hacks Nick Farrell and Nermin Hajdarbegovic have launched a “news for nerds” site which aims to “take the Nintendo” out of everything to do with science, technology and this horrible industry.
Sodthe.net covers news which is part satire, part true, or complete satire. Farrell and Hajdarbegovic are long-term inmates of Mike Magee’s growing stable of tech magazines, which are game changers in that they are closer to blogs than orthodox technology magazines and occasionally use swear words.
“What we realised was that while some people wanted technology news presented to them in the style of an Intel press release, others wanted to be entertained,” Farrell said.
Farrell and Hajdarbegovic wondered what would happen if you did only that in one magazine and just dropped every pretence of being serious about it. That is probably why they decided to launch the site in August, the worst possible month for anything tech-related.
The pair are freelancers working for Fudzilla, TechEye, ChannelEye and anyone else who will give them money. Farrell has been a “serious journalist” for 29 years and written silly stuff for the last eight. He is also a veteran INQster, which means he’s not new to tech lunacy. Hajdarbegovic is a former graphics designer and currently news editor at Fudzilla.
The aim is to get a close knit community of fundamentalist geeks who will populate the site with deranged comments of their own and click the adverts.
“It is very important that people click the adverts or we will be really f****“ Farrell added. “Did we mention that people are supposed to click on the adverts?”