The outfit has also designed a process that makes it easier for partners to apply.
Basically, this means providing credit on Azure services for a fixed period, allowing customers to try out the cloud platform before going live with specific workloads.
The deal size for which PoC funding may be applicable is half the previous requirement, making it much more suited to smaller and mid-sized opportunities.
Tech Data Azure business development manager John-James Uezzell, said: “We are pleased to be able to offer this new proof-concept proposition. It is something that our Velocity Partners have been keen to explore, and with the new lower threshold, it should help them to win even more new business with Azure.
“The momentum behind Azure is growing, and as our partners improve their sales and technical knowledge on Azure, they are uncovering more opportunities. The new qualifying deal size will make it an option for many more smaller customers, so it’s a very welcome addition to the programme. We will do most of the set-up work, so it will be simple for partners to access and use.”
Tech Data will manage most of the application process for partners. Initially, resellers will need to submit customer details and a business case. Once approved, a new Azure subscription will be set up by Tech Data’s Microsoft CSP (Cloud Solution Provider) programme team.
Tech Data’s Velocity programme is for Microsoft partners that want to start selling or increase their capability to offer Azure-based services. It provides training and support resources that enable them to develop the sales and technical skills needed to construct effective value propositions for Azure. The aim is to get partners to Silver Competency in Microsoft Cloud over a six-month period. The value of the programme to each partner is over £20,000.