Reuters reports that the company has agreed to buy Chefs Catalog and Cooking.com.
The acquisitions should boost Target’s ability to sell cooking products and kitchenware online and fancy ceramic knives will only be a click away.
Target did not disclose the financial terms, but both deals should be closed in 30 days and they will not affect the chain’s financial results.
Chefs Catalog sells kitchen utensils and tools directly to customers through its website, while Cooking.com sells more than 30,000 various products, including recipes and other member-submitted cooking content.
Thanks to Jamie Oliver and other celebrity chefs, an increasing number of people are turning to home cooking as a healthier and cheaper alternative to eating out. The fact that quite a few people are broke and can’t afford to dine out also helps.