The outfit said that demand for the Tapad Device Graph™ has experienced significant growth since the company started licensing its technology in the UK just over a year ago. Rosamilia will be responsible for providing successful customer implementations for all clients licensing Tapad’s Device Graph, ensuring continued use and growth in the region.
Rosamilia will report to Tapad’s VP of EMEA, Tom Rolph.
Rosamilia has performed in roles of increasing responsibility across operations, product management, integrating proprietary technologies, and managing supplier relationships. Prior to joining Tapad, he led EMEA technical consulting at Xaxis, the digital media platform owned by WPP. During his career at Xaxis, Davide successfully launched Xaxis Audio, the first successful digital audio product within an agency group. Davide’s experience also includes Appnexus, where – as a result of his strong understanding of the European programmatic ecosystem – he was the first product specialist within the EMEA region.
“Tapad has a healthy mix of startup agility and large company scale, which makes it a very unique player in the marketplace. I believe Tapad is a company that can bring real innovation and drive growth both in the adtech and martech ecosystems, and I am excited to join the team,”Rosamilia said.