It has been predicted that up to eight million second-generation Nexus 7s should be sold globally in 2013, but, according to Digitimes, that figure might prove tougher than many thought.
Supply chain makers in Taiwan claim that many vendors will launch competing models.
The next generation Nexus 7, co-developed by Google and Asustek Computer is expected to be in the channel by the end of the month.
It features a 7-inch 1980 by 1200 display, a Qualcomm Snapdragon 600 processor, 5-megapixel rear and 1.2-megapixel front cameras.
The expected price will be around US$199 or $249 if you want Wi-Fi support.
While it is a good spec, and a reasonable price, the naysayers say that the first-generation Nexus 7 only managed six million units because it was as cheap as chips.
Since there are now loads of 7-inch devices with competitive prices, the second-generation Nexus 7 will no longer have a pricing advantage.
It will have to see off competition from sub-US$169 7-inch tablets from Acer, HP and Lenovo.