Tag: Zynstra

Cloud can yield SMBs 30% savings

Posted on November 27, 2013 by - News

Lisette Sens, ZynstraThe channel is being forced to rethink the landscape because of the pervasiveness of cloud computing.

But there are ways for resellers to make margins through cloud offerings, despite the preponderance of services that are available.

That’s according to Lisette Sens, head of channel at Zynstra. She was appointed to the role last week with the remit to sell products through the supply chain.

Sens said one way to attract businesses was through resellers educating SMBs about the benefits of cloud offerings. SMBs can save as much as 30%, she said, implementing desktop enterprise systems.

“This market is growing and should be taken seriously,” she told ChannelEye. “The SMB market is looking for trusted providers. We have done trials in the market and we’re working with Easynet.”

She said reselllers need to find their place in this changing landscape in order to maximise their margins.

“We want to show the SMB world that we really understand them and work with the channel to deliver,” she said.

Zynstra boosts its channel presence

Posted on November 22, 2013 by - Moving People, News

Lisette Sens, ZynstraLisette Sens has become head of channel at Zynstra – a new post at the startup.

The hybrid cloud company also said it has added two resellers to its route to market – BTA Ltd and TETip Ltd, via its partner Easynet.

Zynstra is a new outfit which started in July this year but has £6 million plus in funding and is now investing in the channel.

The company targets small and medium sized enterprises (SMEs) with a hybrid cloud offering.

Zynstra co-founder and CEO Nick East said that the channel is fundamental to its business. “We needed someone with an exceptional track record and understanding of the market.”

The Zynstra Hybrid Cloud, he claimed, will give SMEs with up to 250 employees a fully managed IT system. It is sold only through the channel.

Sens said: “Working with the channel, you always want to be offering distinctive technology that solves real problems, which is exactly what Zynstra is doing. The technology means that SMEs no longer have to choose between an all-cloud approach or traditional IT, which is a very powerful message for resellers and end users.”