Tag: Windows tablets

Microsoft has cunning plan to sell Surface tablets to businesses

Posted on October 2, 2013 by - News, Products

surface-pro-2Microsoft’s Surface tablets failed to gain much traction in both the consumer and enterprise space, but now Redmond hopes to change a thing or two with the second generation, especially when it comes to businesses.

The original Surface RT filed to impress business users, while the Surface Pro which was supposed to do exactly that didn’t do much better, either. The new generation has vastly superior hardware, but that’s not enough in the consumer space. Windows RT is practically on life support and the Surface 2 is the only product based on Redmond’s tablet OS. The Surface Pro 2 is a bit better, with a snappy Haswell chip, backed by up to 8GB of RAM and 512GB of solid-state storage, it is pretty much the best Windows 8.1 tablet money can buy – and you will need quite a bit of money, since it doesn’t come cheap.

So what will be different this time around? Surface Commercial director Cyril Belikoff told CITEworld.com that the RT-based Surface 2 is actually getting more and more love from big corporate customers. Most companies have not deployed tablets on a large scale yet, hence they are willing to take a look at Microsoft’s offer. Those that already use iOS or Android tablets probably won’t make this leap of faith.

As for the Surface Pro 2, Microsoft is now marketing it as a laptop replacement. However, Microsoft is not offering any incentives to partners to sell Surface Pros rather than other Windows 8 laptops or tablets. Belikoff reckons business will realise the advantage of replacing some laptops and boxes with Surface tablets, as it combines the advantages of a proper PC with the portability of a tablet.

Asked why Microsoft didn’t make more of a push towards corporate with the first generation, Belikoff didn’t exactly have an answer. He merely said the first Surface RT was designed as a “personal device” and that it is getting business friendly only with RT 8.1.

That seems to be the whole point. The original Surface RT wasn’t designed with businesses in mind, but at the same time it flopped in the consumer market, prompting other vendors to drop Windows RT altogether. So what exactly was it designed for in the first place?

Microsoft channels Surface to businesses

Posted on July 2, 2013 by - News, Products

surface-rtIn what can only be described as a last ditch effort to keep Surface tablets from flopping, Microsoft has launched a new channel programme in the United States. The programme should push sales of Surface tablets to businesses and other organisations. 

For the time being, the programme is limited to the US, but it will expand over the next few months. Under the programme, Microsoft’s channel partners stateside will offer the Surface RT to schools and universities at steep discounts, reports PC World. Private sector companies and government agencies are being pursued as well.

The partners will also be able to offer technical support, on-site assistance, data protection, recycling and asset tagging. Independent software vendors are also being encouraged to develop apps for Windows RT and Windows 8. The latter just crossed the 100,000 app milestone, but on the whole the choice of RT and Win 8 apps remains rather limited when compared to competing platforms. The software part of the programme is called AppsForSurface and developers who sign up will receive Surface devices and funding.

Ingram Micro, Synnex and Tech Data, CDW, CompuCom, En Pointe, Softchoice and Zones are already on board, while Citrix, Airstrip and Houghton Mifflin Harcourt have signed up for the software part of the programme.

However, although businesses don’t tend to shy away from Microsoft, they aren’t exactly lining up for Redmond’s tablets. Demand remains soft and enterprise adoption is anything but spectacular. Windows tablets have one thing going for them, IT departments seem to like them a bit more than Android gear when it comes to BYOD. But many love Apple even more.