The big idea is to promise incentives for resellers which commit to specialising in its core cloud technologies.
Terry Wise, vice president of worldwide alliances, channels and ecosystems at AWS, told the assembled throngs at the AWS Partner Summit keynote at the cloud giant’s annual user and partner conference, Re:Invent, in Las Vegas, that the AWS Channel Reseller Programme will get a full rebrand in 2018.
It will be renamed the AWS Solutions Provider Programme, and will feature beefed-up benefits and support for partners, Wise said.
“What customers are telling us is they want AWS to actually recognise and incentivise a set of partners that provide more of the specialised services”, he said.
The bookseller will use a tiered incentive structure for its new-look partner programme, with resellers specialising in managed services, cloud migrations, DevOps and other areas set to reap bigger rewards.
“Further incentives and investments in partners working with us on the front end to bring net new opportunities to the AWS cloud are coming”, Wise continued.
Furthermore, resellers who go above and beyond from a customer support perspective will also have their efforts recognised via the programme, he added.
“We’re going to make changes in the support model by recognising our reseller partners (who provide a great high-quality support experience) with a different economic model, and a much more flexible way in which you can offer support to our mutual customers”, Wise said.
“Collectively, these areas are going to give our channel partners the opportunity to substantially improve the profitability of their business.”
More details will arrive early in 2018.