Tag: watch

Wearables might be ready to take off

watch will i amBeancounters at CCS Insight have been shuffling their tarot cards and reached the conclusion that wearables will be the next big thing.

Distributors have been striking up relationships with some of the leading names in the wearables market as they look to ensure they have the right products when everything kicks off,

Tech Data has signed up Jawbone and the option to carry Microsoft’s Band 2 device this year and is apparently coming up with huge opportunities and case studies,  Exertis has added wearables and smart technology to its range as it positions itself for a future that involves more health and fitness trackers.

Now CCS Insight has just launched its UK forecast for smart wearble devices estimating that by the end of this year there will be around 10 million devices being used in this country.

That number is expected to triple over the next four years to 33m units with fitness trackers tacking a large chunk of that growth.

Smartphone companions will form the biggest part of the market in terms of value with that segment being worth £300 million this year on shipments of 1.5 million.

George Jijiashvili, analyst for wearables at CCS said that advances in design and affordability mean that this year wearables have become devices that ordinary people actually want to wear.

“Consumers in the UK have adopted wearable technology enthusiastically, particularly fitness trackers, which are becoming an increasingly commonplace accessory on people’s wrists,” said

There are also expectations that there will be growth in virtual reality products and wearable cameras, particularly 360 degree cameras.

“All eyes are on virtual reality given it’s one of the hottest new technology areas to emerge this year. There’s going to be a deluge of exciting 360-degree content widely available on Facebook and YouTube, and we’re confident consumers will be keen to try it. The arrival of several 360-degree cameras during 2016 will further fuel the explosion of what we’re calling surroundies,” he said.

No one wants Apple Watch – not even Reuters

Screen Shot 2015-03-09 at 18.15.41Apple’s favourite news agency, Reuters, which normally churns out free adverts for Jobs’s Mob pretending it is news, has had to admit that no one is really interested in the iWatch.

The normally Apple friendly reporters thought that they were onto a winner when they commissioned a poll which was expected to say that everyone in the US wanted to buy one of Apple’s shiny new toys.  After all, wouldn’t everyone agree that Apple had created a game changer?

The problem was that  when he numbers came in, the report said the opposite and that Americans were spurning the Apple Watch as if it were a rabid dog.

Apparently more than 69 percent of Americans they are not interested in buying the gadget and would rather spend their cash on something more useful.

Reuters did its best to put some spin on the news, claiming that the survey also showed limited awareness of the watch.

The poll was taken after Apple Chief Executive Tim Cook rolled out the product on Monday, and only about half of respondents said they had heard news of the timepiece in the last few days.

However given that the watch has had two years free marketing bordering on hysteria, one has to question which planet those surveyed had been on. That suggestion also does not make much sense when you consider that most of those asked, thought the watch was a passing fad.

Ipsos surveyed 1,245 Americans online between March 9 and March 13. The data was weighted to reflect the U.S. population and has a credibility interval of plus or minus 3.2 percentage points.
One-quarter of respondents said they were interested in purchasing the Apple Watch, but 69 percent said they had no desire, and six percent said they were unsure.

Initial demand for the watch is expected to come primarily from existing iPhone users, but its wider success is seen depending on whether developers create enticing apps tailored to the device, so-called killer apps.

Some 46 percent of respondents said that the Apple Watch had a “cool factor.” But only 29 percent said they were more interested in purchasing an Apple Watch than another brand of smartwatch.

Analysts expect that Apple will sell between 10 million and 32 million watches in 2015, which would probably account for those Apple fans who buy anything the company produces. Although we doubt it will even do that well. The watch is two years behind others on the market, and does much less than expected.

Kids say Apple watch uncool

uncool-yellowbutton_web-600While the Tame Apple Press and older people think that Apple’s new watch is a good idea, the kids of today think it is as uncool as your dad dancing at the school disco.

Marketing research company Fizziology analyzed nearly a million tweets around Apple’s big iWatch announcement, and it turns out that millennials aren’t as excited about the Apple Watch as many people may have thought.

According to the research, those over 35 years old were twice as likely to discuss the Watch than those under 35. In addition, the research showed that one in six tweets about the Apple Watch were negative.

This seems to indicate that Apple, rather than attracting the hipsters, is getting their parents with its iWatch. This will be the kiss of death for Apple’s normal target market. In fact analysts believe that sales of the iPhone stalled when kids realised they were popular with their parents.

The Tame Apple press attempted to reassure their readers that interest in the Apple Watch will pick up.

“Just because people aren’t talking positively about the new product doesn’t mean it won’t sell well: The iPad received extremely negative response after the announcement, and look at their sales now,”” sniffed Neowin. Given that sales of the tablet are falling fast, we are not sure what Neowin’s point was here.

Apple’s iWatch disappoints

tim-cook-glareOne thing that is weird about the Tame Apple Press is that if Apple makes a big cock up it really has nothing to say.

If Apple’s iWatch was even a little bit interesting, the press would have been over the top in its enthusiasm. There would have been a ton of coverage and lots of snaps of  the grimly smiling Tim Cook looking like an evil magician on his way to a baby boiling conference.

Sure there was the usual staged Nuremberg rally, where Apple staffers, fanboys and the Tame Apple Press cheered the arrival of the iPhone with the usual standing ovulation. But they would have done that anyway.

What was interesting was how muted the rest of the press coverage was. Warning signs tipped up when the Italian television news, which only reports bollocks like this,  gave the iWatch a token 30 seconds. Most of that 30 seconds was a free advert for the iPhone and hardly mentioned the watch at all. By contrast the iPhone 6 got 15 minutes when it launched and Prime Minister of Italy Matteo Renzi smuggly umming and erring his way through a 20 minute speech was covered verbatim.

A search through the wires this morning showed the usual suspects giving an uncharacteristically muted coverage. The News Republic did not even mention the watch, and instead talked about Cook’s tweet about not sleeping before the launch.

So why the disappointed response? Apple’s iWatch has arrived nearly two years behind its rivals and it basically has nothing to offer for its huge price tag $350 price tag.

Apple to enter this limited market had to really wow people with new functionality and it simply didn’t. Jobs’ Mob’s first real “innovation” since the death of Steve was an overpriced copy of what was already on the market.

What could have improved the watch’s chances was a killer app involving health care readings, but beyond a basic heart rate meter Apple could not get it to go.

Another thing which could have made it more interesting was it being independent from its iPhone.
However the watch needs the phone to function, meaning that if you are Christy Turlington Burns and you take the thing on your run you have to lug your heavy iphone with you. If you are carrying the phablet version of the phone that is really heavy. It might make you a better runner to carry all that weight, but since most iPhone users are carrying a few extra pounds anyway it is probably not a good idea.

So if you want the watch for sport, the iWatch does some of what you want, less efficiently, for three times the price of a sports product.

If you want the watch to complement your iPhone then it fails there too. Why do you need something on your wrist that your iPhone already has in your pocket?

All this does not mean the iWatch will fail. In fact it is a screaming indictment of modern civilisation that the iWatch will probably sell in reasonable numbers. Apple might be able to save the product in version two by getting the health functionality going. But they are empty sales. They are people buying something they don’t need, because it has an Apple logo. You can only get away with that so often.

But this is not the sort of product that even the Tame Apple Press wants to peddle. Instead they are wandering away whistling, not daring to point out this Emperor has no clothes on in case Apple blacklists them.

But smarter minds, who are worried that Apple has run out of ideas, are selling their shares. A mate of mine who has had them since the iPhone, dumped the lot when he heard that Apple had removed a ton of health functionality from the product. He reasons that ultimately Apple will fail because it has become too big and run out of ideas. The iWatch proves it.

Apple launches Mickey Mouse watch

Screen Shot 2015-03-09 at 18.15.41A vast audience is watching Apple right now tell us how wonderful the iWatch is but it has to be linked to an iPhone.

An Apple watch will tell Uber that you’re around when you arrive at SFO, and you can send messages to your friends to tell them what’s going on, provided you have an iPhone.

An executive showed us live how the other world lives – when he arrives in New York he’s staying at the W hotel and he can unlock his door and his watch is his room key. We’ve stayed at the W New York – you need an LED torch to find your room, the place is so dark.

When he goes into his room, the executive can use his watch to find out what the music is playing in his darkened room.

The demo is delivering messages like there’s no tomorrow and we’re beginning to wonder how long the battery on the iWatch is going to last given all of this activity.

Apple is trusting the Internet of Things (IoT) will be an Apple thing

To rapturous applause, Apple showed off apps and told us that the iWatch can save us all time.

Tim Cook, the CEO of Apple, looking very ultra cool said that when the developer community was unleashed, we will all be surprised. There are plenty of apps for the Apple iWatch.

He claimed the iWatch will work for 18 hours and “at the end of the day”.

Apple is announcing three collections – one with colourful bands – the aluminium used in one of its collections is not “run of the mill” aluminium. The Apple iWatch sport is actually an alloy as light as aluminium but 60 percent stronger, Apple claimed. It’s a magnesium zinc aluminium alloy. It starts at $350 and has loads of bands.

Apple is not using ordinary stainless steel, it is using extraordinary stainless steel, no doubt carefully extruded through the marketing department. Apple is offering lots of different SKUs and the pricing is almost impossible to figure out. It’s even doing a solid gold watch starting at $10,000. April 10th will be the day when it all starts to roll out…

We’ll have more on this tomorrow.

Microsoft beats Apple to releasing a watch

Swiss Watches the BrandSoftware giant Microsoft has beaten Apple to releasing a new watch.

Dubbed the “Microsoft Band,” which sounds a little like the volunteer brass band which plays at company events, the watch will allow users to monitor their fitness and exercise regime,

According to a Volish bog, the wrist-worn device has sensors that monitor pulse rate, measure calorie burn and track sleep quality.

It seems that Microsoft only wants to release the gear in the United States presumably because that is where the fittest people in the world can be found, who are always on their way to a gym. It will cost $199.

Jobs’ Mob showed off its smart watch on September 9, but it will not be in the shops until next year. It will be priced at $349

Microsoft also launched a health app called “Microsoft Health” that includes a cloud service for users to store and combine health and fitness data.

The Microsoft Health app will collect data from the fitness band and will work on iPhones and Android smartphones, as well as its own Windows Phone.


Will.i.am releases new watch phone

watch will i amPopular beat combo artist, and Intel advisor, Will.i.am has released a new watch gadget which he says can do everything a phone can.

Dubbed the Puls the “smartwatch-type device” is designed to be worn throughout the day and be charged at night. It will run at least a dozen apps, handling everything from Twitter to phone calls to fitness and maps.

Will.i.am unveiled the device onstage at the Salesforce Dreamforce conference in San Francisco.  It has been backed by Salesforce CEO Marc Benioff.

The device will be sold this holiday season through a variety of channels, including physical AT&T stores, fashion stores and online sites. Although there was no word on price it will cost less than a smartphone by a big margin, Will.i.am said.

Unlike the gizmos on the market so far, Will.i.am’s Puls will make phone calls without requiring smartphone tethering. In the U.S., users will need a data plan from AT&T; O2 is required for the U.K. Pricing details for those plans were not disclosed.

The device will also have 1GB of memory, 16GB of storage, Wi-Fi and Bluetooth connectivity, a pedometer, and accelerometer. The Puls runs a proprietary OS, has a curved screen, and wraps around the wrist like a cuff.

Will.i.am insisted that it was not really a watch but “a new type of communication on your wrist”.


Apple’s smart watch launch slips

stop-watchThe Duke Nukem  of mobile products , Apple’s Smartwatch is set to be delayed yet again, according to the latest report from KGI Securities analyst Ming-Chi Kuo.

Kuo has been telling anyone who will listen that Apple is having production issues surrounding its new smartwatch.

“We reiterate our view that iWatch, as compared to existing products, and as Apple’s (US) first attempt at a wearable device, represents a much higher level of difficulty for the company as regards component and system design, manufacturing and integration between hardware and software,” says Kuo.

The problem is that Apple wants the iWatch’s to be small and have a flexible AMOLED display which is new territory for a smartwatch.  Apple is also having difficulty water proofing the gizmo which is an area which Jobs’ Mob has not had to worry about much before.

He said that if the reports are correct that Apple will use sapphire glass for the iWatch display that could also put a spanner in the works. Sapphire glass is much tougher and flexible than the kind of toughened glass used in smartphones, but also a lot more difficult to produce.

All of this is why Kuo said that “While we are positive on iWatch and believe that the advantages of the design and business model behind it are difficult to copy, we think, given the aforementioned challenges, that the launch could be postponed to 2015.”

He said that Apple might show off the watch at an October event, but will delay the immediate release.

Jobs’ Mob is already in trouble with the project. It is so late getting the product to market the ground has well and truly been picked over by rivals.  The only real takers for smartwatches are the sporting types, which is not exactly Apple’s target market.