Access Intelligence, the parent company of Vuelio, has bought ResponseSource for a cash-and-shares worth £5.5 million to create an unrivalled portfolio of stakeholder engagement software.
Access Intelligence CEO Joanna Arnold said: “Vuelio and ResponseSource have a lot in common. They are both SaaS businesses providing great communications intelligence to PR, marketing and journalism professionals. But at the same time, they are extremely complementary, and ResponseSource will from day one add significantly to the portfolio while accelerating our combined product development, particularly in journalist services.”
Vuelio clients now have the option to access a powerful means of media engagement thanks to the ResponseSource Journalist Enquiry Service, which allows journalists to request information from PR professionals directly. This creates an unprecedented opportunity for Vuelio clients to gain coverage by providing comment, opinion and other content on a vast range of topics for leading newspapers, publications and influencers.
Journalists and influencers using the service will also benefit as over time they will be able to access a broader range of leads through the Vuelio client base – a rich source of blue-chip businesses and sector-leading organisations.
Joanna Arnold added: “ResponseSource’s trusted journalist services are representative of the strong links between the team and the journalist community. These links provide a platform for relationship building and research, and it needs to deliver value to everyone involved. We plan to continue to invest in the ResponseSource brand, in its services, and in its people.”
ResponseSource founder Daryl Willcox will remain at the combined company and becomes Director of Audience Strategy for Access Intelligence. He said: “It’s a great outcome for our customers, journalist users and the team at ResponseSource that we are now part of an ambitious UK company that understands the importance of the journalist network we have built. I’m looking forward to continuing to grow this strategically important side of the business that benefits journalists and PR professionals alike.”
