Microsoft has named VIP as its OEM distributor after taking away the role in an RFP process around seven years ago.
Managing director Rich Marsden said his outfit had spent four years rebuilding its direct relationship with Microsoft and had now regained its official status.
He said that Microsoft spent a lot of time evaluating what we can do for them.
VIP has announced additions to its ongoing partnership with leading gaming brand MSI, adding motherboards and graphics cards to its existing portfolio.
VIP has been partnered with MSI Notebooks for several years, and views the addition of Motherboards and VGA as a natural progression of that relationship. MSI’s aim is to become “the most trusted name in gaming and eSports” and with dedication to innovation as well as amateur and professional gaming.
Darren Jackson, Components Business Manager at VIP UK said: “We are very impressed with MSI’s product range and their exceptionally driven market strategy and growth plans. MSI enhances our Motherboard and VGA ranges and enables us to deliver the UK’s broadest portfolio for PC enthusiasts and gamers.”
MSI UK commented: “We are pleased and proud to announce VIP UK as an Authorised MSI Distributor. We are convinced that VIP UK’s professionalism and business expertise will be fruitful for both businesses as we work hand in hand to reach new heights.”
MSI’s motherboards and graphics cards are available from VIP UK now.
Distributor VIP UK has announced that it has scored a partnership with Cooler Master.
Cooler Master is one of the big names in computer case, cooling, gaming and power manufacturing. VIP UK, will distribute targeting the gaming industry.
Cooler Master’s portfolio consists of product developments that includes the first ever heat pipe heatsink and aluminium PC case; through to cutting-edge cases and gaming peripherals to make sure that gamers do not lose their cool.
Nathan Proudfoot, gaming business manager at VIP UK, commented: “I am excited to begin our journey with Cooler Master as they provide a fantastic gaming offering which both bolsters VIP UK’s product portfolio as well as Cooler Master’s presence within the gaming sector.”
Katie Pinnock, UK country manager at Cooler Master said: “This is the perfect time for Cooler Master to bring on VIP as a key distributor, as we broaden our horizon, to bring back the market share we truly deserve and we trust VIP to deliver this.”
Cooler Master’s full range of products is now available from VIP UK.
VIP Computers is offering indie PC retailers sale or return gaming packs in a bid to help out the smaller resellers.
The packs include a variety of goods from VIP’s key PC gaming vendors and marketing assets, will be sent out next week.
Each pack has a trade price value of £2,500 and are being sent out on a sale or return basis. To get one you have to be a member of the VIP Club which is the VIP’s programme for independent PC retailers.
In the kit are five £99 Razer Blackwidow Chroma gaming keyboards and Deathadder and Naga mice.
The deal gives the independants some free stock to have a crack at flogging in the run up to Christmas. It helps solve the retailers high stock cost problems, which prevents them from buying high-ticket items or ones they don’t think will sell.
The Indies don’t need to pay the invoice until January 2016, at which point they can pay the invoice or return the goods – whatever they haven’t sold can sent back to VIP.
More than 100 resellers have already signed up to receive a pack.
VIP Computers said that it has made what it calls a “controlled exit” from the Middle East.
It will concentrate on its core markets in Europe and the USA where it is a system manufacturer and a bradline distributor.
The HQ of VIP’s middle east venture, in Dubai, will not disappear however. Halprit Singh, who headed the local team, will partner with Falcon Technologies – a Euro storage company, and continue to service the channel VIP created for storage products.
VIP said after-sales support will be provided by its UK office.
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