Tag: vertical markets

IoT needs to be sold to enterprises

map-of-internetBeancounters at IDC think that the Internet of Things is an important strategic move for companies and resellers need to convince them.

IDC said that the Internet of Things (IoT) was gaining traction in a number of verticals and is now seen as “strategic to the enterprise.”

The analyst asked  2,350 IT and business decision makers in 15 countries such as Brazil, China and Germany, and found that 73 percent of respondents have deployed or are planning on deploying IoT solutions in the next 12 months.

The survey found that 58 per cent of respondents believe IoT is “a strategic initiative”; while 24 percent see it as “transformative”. Healthcare is ahead of the overall awareness, with 72 percent of those surveyed seeing it as strategic in this field. Transportation and manufacturing followed with 67 percent and 66 percent respectively.

The analyst found that government is behind the overall awareness, and “often needs clarification around the IoT basics”.

Vernon Turner, senior vice president of IoT at IDC, said: “IoT momentum continues to grow and our survey shows that it is seen as strategic to the enterprise.”

IDC’s survey found that security was a key problem for IoT, as “upfront and ongoing costs have become the top challenges”.