Tag: Twitter

British Queen uses Twitter

Queen Elizabeth IIQueen Elizabeth II took advantage of opening a new technology gallery at the London Science Museum this morning by getting down and dirty and tweeting the world.

The first tweet by the Queen said: “It is a pleasure to open the Information Age exhibition today at the @ScienceMuseum and I hope people will enjoy visiting. Elizabeth R.”

She sent the tweet via the Palace’s @BritishMonarchy account.

The new gallery at the Science Museum includes Sir Tim Berner-Lee’s NeXT computer – he’s the chap who invented the World Wide Web.

The main theme of the gallery is communications and includes old kit such as business computer Leo, how mobile phones work, and how the digital revolution is changing the world.

British sponsors of the exhibition include plucky chip designer ARM and BT.

Robots take over Twitter

metropolisMore than 8.5 percent of Twitter’s customers are not real, but are account-holding, automated programmes.

In its most recent quarterly filing to the Securities and Exchange Commission, Twitter admitted that about 23 million, or 8.5 percent of Twitter’s monthly active users, “hold accounts that are programmatically updated “without any discernible additional user-initiated action.”

Known as Twitterbots, or simply “bots,” the programs are used for an array of different purposes ranging from the creation of revenue-generating URLs to the acquirement of instant followers for those willing to buy them.

The ease with which the bots can be created could be a problem for the social network as the the market’s confidence in Twitter is linked primarily to its viability as an advertising platform.

Twitter’s market value has fluctuated drastically since its IPO as investors pondered if the site really was worth the money.  If people think that one in ten of Twitter customers is not real that they will be even more concerned.

 

 

 

You’re hired! By social networking

crowdsA survey of over 7,000 HR managers, recruiters, and recruitment companies has revealed that social networking is playing an important role in hiring.

According to oilandgaspeople.com, which is a jobs board for the oil and gas industry, 82 percent of employers check out candidates on their social networking sites. And, be careful what you stick on Facebook or Linkedin, because 64 percent rejected applications after examining people’s profiles.

A staggering 88 percent of recruiters use Linkedin, while 25 percent used Twitter and 33 percent industry based boards.

The reason for using social media, according to 77 percent of those surveyed, is that it gives better access to more candidates.  But cost comes into the equation too – 33 percent said using social networking was cost effective, and 41 percent it gave them better insight into job candidates.

Over 63 percent said social media is more effective than print ads for advertising jobs.