Brooker left Misco in February and will be a key part of XMA’s moves to bolster its corporate sector business as it tried to expand beyond its traditional public sector clients.
Before working for Misco Brooker worked for Insight, then SCC and then back to Insight.
XMA has always been renowned in the public sector, mostly in education. However it has been quietly developing its corporate space profile and the plan is to grow that in the next six to 12 months across the four locations.
XMA’s corporate team currently accounts for just over 20 percent of XMA’s total business, according to sales and marketing director Ian Cunningham, who harbours ambitions to have a 50/50 profit split between public and private business in three years’ time.
Brooker said the size of the corporate team will be expanded, but it is unclear if the team will be dispersed across the reseller’s offices in Glasgow, Halifax, Nottingham and St Albans – or based in one location. He also didn’t rule out opening “a fifth or sixth” office down the line.
XMA also recently head-hunted Andy Wright from SCC and Kelvin Lee from the Crown Commercial Service,
In its most recent financial report XMA recorded a year-on-year revenue jump of 52.6 percent for the 12 months ending 31 December 2016, up to £358.5 million.