The newly created position is part of Westcon’s cunning plan to increase the levels of support it can offer resellers.
Byford has worked at Computacenter, Tech Data and Zyxel and held channel development roles at Stratus and Highlight.
Reporting to Rene Klein, svp of Westcon Europe, Byford will increase the support that UK and Irish partners can expect to get from the distributor.
Klein said: “Antony brings a fresh perspective to a new chapter in the evolution of our Westcon business. He has a great record in creating opportunities for growth and development, he understands the channel landscape, and knows how to build and lead high-performing teams. His experience, drive, and talents are the ideal fit for us as we evolve our services in the coming year and leverage the opportunities our recent investments in systems present. Partners can look forward to even greater levels of support and value from Westcon.”
Byford said: “We have one of the strongest, solutions-oriented and service driven propositions in distribution that is only going to get stronger. As we create new opportunities through innovation in our services, our delivery capabilities and technology eco-systems we can all develop, grow and profit.
“Couple this with such a talented, service committed team, and we’re in great shape to forge ahead, deliver even more for more partners, and ensure Westcon remains the pinnacle of innovation and added-value in distribution.”