According to the British Retail Consortium and KPMG, sales were up 3.9 percent, against a 2.0 percent increase in July 2012, the fastest July growth since 2006. In real terms, total growth was 4.4 percent, the fastest since April 2011.
Since much of the growth was fuelled by hot weather, fashion outlets and the food sector did particularly well. However, online sales grew by just 7.9 percent, much lower than the 15.6 percent in July 2012. Home accessories, furniture and home textiles were the worst performing sectors, as most people chose to buy flip-flops and barbecue sauce instead of new carpets and Allen key loving flat-pack furniture.
“Food has performed very strongly, with summer barbecue ingredients and feel-good foods doing well during a month where the Lions, Murray, Chris Froome in the Tour de France and the start of the Ashes series all contributed to the positive summer feeling;” said Helen Dickinson, director general of the BRC. “Clothing has also had a very good month, which was down to good weather spurring summer fashion buys and some very good discounting.”
David McCorquodale, Head of Retail, KPMG, said July was a “golden month” for retail sales and a return to form for British retailers.
“Hopefully this uptick in sales is another indication that the UK economy has turned the corner towards growth. Murray mania, summer sun and the arrival of the royal baby gave consumers that much needed feel good factor, encouraging them to leave caution behind and help retailers put in a champion performance,” he said. ”With autumn ranges now hitting the shelves, retailers need some cooler weather to encourage consumers to treat themselves to some new winter woollies. If they get these new ranges right and suitable weather, it could be game, set and match.”