Lack of trust has been plaguing online businesses for years. Many people simply feel uneasy about sharing their data online, although ATMs and cashiers aren’t much more reliable or safe than online services.
However, there are quite a few people who don’t mind sharing their information. According to a new survey published by Interxion and OnePoll, a whopping 17.5 percent of Britons would sell their own personal data for £5,000. Interestingly, 91 percent of women said they would never sell their data, which means men are just greedier. We don’t need a scientific survey to know that.
Most people believe their most precious bit of financial data is their PIN number, but four in ten have already shared their PIN with partners, friends and family. On the whole, 68 percent said the financial services is the “most trusted” sector when it comes to personal information, while retail and charity got 15 and 9 percent respectively.
The most trusted peer to share personal information is the partner, at 51 percent. Best friends come in second with 39 percent, while parents rank third with 26 percent.
As for ethics, 11 percent of 18- to 24-year-olds say they would happily sell off their passport details for £5,000.
