Tag: PC sales

ODM laptop shipments rebound, up 0.4 percent

ancient-laptopWorldwide shipments of laptops in the second quarter reached 39.4 million units, up 0.4 percent over the first quarter, according to WitsView. It doesn’t sound like much, and it isn’t, but given the state of the PC market any hint of growth is an encouraging sign.

Although overall shipments are up, the nine leading laptop makers saw an 0.7 percent decline quarter-on-quarter, which was caused by inventory problems. New designs based on Intel Haswell chips are coming online and big brands are apparently not getting rid of Ivy Bridge models fast enough.

Hewlett Packard had a good quarter, shipping 7 million units, up 10 percent from Q1, while Lenovo shipped 6.3 million units and stayed relatively flat. Acer and Asus dropped 0.2 and 1 percent respectively, while Toshiba had a terrible quarter, ending with a 12.6 percent slump.

Researchers noted that the market started to slow down in June, as consumers held back on purchases and decided to wait for Haswell products. However, the Haswell rollout was hampered by inventory issues, as manufacturers could not liquidate their Ivy Bridge stock in time. It was basically a vicious circle.

WitsView reckons the market could start to recover in the second half of the year, due to seasonal trends. If all goes well, Q3 laptop shipments could grow seven to nine percent. Sales by second- and third-tier brands are also expected to go up.

Tablets to outsell PCs by year end

cheap-tabletsIt appears that worldwide shipments of media tablets will outpace PCs by the end of the year. Speaking at Google’s breakfast event on Thursday, head of Android and Chrome Sundar Pichai shed light on some impressive tablet shipment figures. His claims are backed up by IDC’s latest reports.

Pichai said tablet sales by the end of the year should hit 225 million, with a total of 70 million Android tablet activations, up from 40 million last year, reports Slashgear.

However, Android is gaining ground on iOS and Pichai claims one in two new tablets is based on Android, not iOS.

This basically means tablets will start outselling PCs soon. Sales of corporate PCs won’t be as affected as sales of consumer PCs. Many consumers are apparently shunning their PCs and using tablets to perform basic tasks. Of course this doesn’t apply to users who use productivity applications on their computers.

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However, the PC market seems to be bottoming out. Tablet shipments should hit 300 million units by 2015 and 400 million units by 400, but PC sales should stabilise at current levels and start recovering next year.

Although tablets are disrupting the PC industry, the trend can’t go on for much longer. Over the next couple of years anyone who could completely replace their notebook with a tablet would have done so, hence PC shipments should remain relatively stable, although they’ll still be short of 2011’s record.

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Interestingly, the forecasts don’t show any slowdown in tablet sales through 2017. As tablets mature, sales should start cooling down, but as things stand now, tablets still have a lot of potential for long-term growth.

The real question is how many tablets in 2015 and 2017 will be hybrids. Intel is pitching its 2-in-1 concept and PC vendors will be eager to embrace them. Hybrid tablets will effectively blur the line between tablets and ultraportable notebooks. If Intel has its way, much of that 400 million figure forecasted for 2017 will belong to hybrids.

However, we are not entirely convinced Intel and Microsoft can pull it off without sacrificing a few sacred cows in the process.

EMEA PC sales slump by 22 percent

pc-sales-slumpPC shipments in Europe are down again. New figures fresh out of the International Data Corporation (IDC) show that second-quarter PC shipments in the EMEA region were down 22.2 percent compared to the same quarter last year. 

EMEA PC shipments last quarter reached 19.6 million units and portable PCs got the worst of it, with a 26-percent drop and shipments of 12.4 million units. Desktops fared a bit better, with shipments of 7.2 million units, down 14.6 percent. 

In Western Europe shipments declined by 21.2% year-on-year. Britain did rather well, all things considered, as it was down just 14%. Germany slowed down 18.7%, while France remained the softest with a 20.9% drop. 

However, let’s not forget about Southern Europe – PC shipments in Spain dropped 43.7 percent and with no end to Spain’s economic woes in sight, the trend is likely to continue. Central Europe was down 27 percent, while the Middle East and Africa slumped 18 percent. Although Middle Eastern economies and Turkey are doing rather well, political instability and economic uncertainty are taking their toll. 

“The evolution of form factors and the change in perception of mobile computing to ‘always on and always connected’ devices, development of social networks and Internet infrastructure, are all changing consumer behaviour impacting the way PCs are utilized,” said Maciej Gornicki, senior research analyst, IDC EMEA Personal Computing. “While Windows-based hybrid devices, convertible or ultraslim notebooks with touch capabilities generate a clear interest, sales remain weak.”

Gornicki noted that one of the main inhibitors to growth in new form factors remains price, but IDC expects prices to tumble in time for the holiday season and sales of ultraslim notebooks should pick up in the fourth quarter and beyond. 

It is also worth noting that notebook sales figures include mini notebooks, or netbooks, which are dying out. Meanwhile desktop sales don’t appear to be slowing down at the same rate as portable PC sales, as they can’t be cannibalized by tablets. Besides, desktops are a staple for small businesses and corporate users who can’t always hold off purchases like consumers.

Although the decline was significant, some vendors still managed to stay in the black. Lenovo’s shipments grew 19 percent year-on-year, making it the only big brand to see any growth. Lenovo ranked second, with 2.62 million PCs shipped. HP is still the EMEA market leader with shipments of 3.72 million units, but unlike Lenovo its shipments were down 23.2 percent compared to a year ago. As a result there was no big change in HP’s market share, which currently stands at 19 percent, down from 19.2 percent. However, Lenovo’s share increased from 8.7 percent in Q2 2012 to 13.4 percent last quarter. 

Acer ranked third with 2.26 million units, but it also suffered a massive 42.2 percent drop in shipments and saw its market share tumble from 15.5 percent to 11.5 percent. Dell’s shipments dropped 9 percent, but it actually managed to grow its market share to 10.7 percent, up from 9.1 last year. Asus also suffered a slump, with 1.69 million shipped boxes, down 38.5 percent.

Gartner slashes 2013 IT forecast

pc-sales-slumpGartner has revised its forecast for worldwide IT spending due to very soft demand for PCs. The outfit believes sales of traditional PCs will continue to lose steam in the second half of the year and there seems to be no end in sight. 

The analyst firm estimates spending on IT will total $3.7 trillion this year, which is actually up two percent from last year, but it is still far short of 4.1 percent predicted earlier this year. A number of other factors are hurting demand. Big G said unfavourable exchange rates and constant currency growth in Western Europe are not helping, either.

Windows 8 and Haswell failed to jump start the PC market, Gartner notes , but there might be light at the end of the tunnel. New devices and new form factors are coming, but at this point it is very unlikely that a bunch of hybrids and touch-enabled Ultrabooks can turn the tide. They will help, but they won’t reverse the trend.

Although IT departments aren’t expected to go on a spending spree over the next six months, things could change in early 2014, as they get ready to phase out XP boxes in Q1 and early Q2. Despite that, there doesn’t appear to be much room for optimism this year.

Windows 8.1 will launch on a number of new devices, but nobody is expecting it to make much of an impact. Intel Haswell and AMD Richland chips are out and the first products are already shipping and they will soon be joined by low-voltage Atoms and AMD Jaguar based APUs. On top of that, new Ultrabooks and hybrids are coming, too.

However, businesses rarely go for Atoms and Jaguars and IT departments tend to view new form factors like hybrids and thin clamshells as unnecessary gimmicks, so most new products that will enter the fray this year will be consumer oriented.

Notebook shipments hit new low

ancient-laptopContract manufacturers of notebooks had one of their worst quarters on record in Q1. According to IHS, they suffered a worse than expected quarter, with shipments to Apple and HP tumbling to the lowest level in three years.

Global shipments from ODMs in the first quarter totalled 33.2 million units, down 17 percent from 40.1 million in the fourth quarter of 2012.

The downturn was four to five percentage points than what IHS had originally forecast, prompting more concerns about the beleaguered industry. Taiwan based ODMs build notebooks for Apple, HP, Dell, Samsung, Lenovo, Acer, Asus and Toshiba.

The knock on effect hit ODMs hard. Quanta got the worst of it, with a 27 percent plunge in shipments. It lost its spot as the world’s top ODM to Compal as a result. Furthermore, Quanta apparently received “conservative” orders from Acer, Asus, HP and Apple during the quarter. Compal saw a quarterly decline of 5 to 7 percent and it weathered the storm a bit better than other ODMs, thanks to stable shipments to Dell and Lenovo.

Wistron’s drop in shipments was 16 percent, but it still managed to rank third. Inventec saw a 9-percent drop and it ended in fourth spot, while Pegatron wasn’t as lucky. It saw its shipments plummet 21 percent, finishing the quarter in fifth spot.

There’s light at the end of the tunnel, though. ODM shipments are expected to improve in the second half of the year. The key drivers of growth will be cheap ultrathin PCs with touchscreens, along with new models based on Intel Haswell parts. In addition, Microsoft will lower the licencee fee for Windows for notebooks with a screen size of up to 11.6 inches, as we reported from Computex a few weeks back. Better late than never.

Citi sees more gloom in PC market

pc-sales-slumpIt’s no secret that things are bad in all facets of the PC market and Citi Research believes things are about to get even worse. In a note to investors sent late Friday, the outfit revised its previous forecasts downward. It originally expected the PC market to contract 4 percent this year, but now it expects a 10-percent slide.

The dire predictions indicate that Windows 8.1 and Haswell won’t have much of an effect on overall shipments. It cited sub-seasonal demand in the first quarter and a slowdown in notebook production as contributing factors. Citi also noted that the benefits from Haswell and Windows Blue will be muted and that PC-end demand will remain soft. Computex didn’t help and emerging market aren’t coming to the rescue, either.

“We do not see any meaningful catalysts near-term supported by our product and company meetings at Computex in Taiwan last week which revealed a focus on convertible & higher-end Ultrabooks running Haswell, which addresses the smaller premium notebook market,” Citi said. “We also believe investors will be disappointed when they learn that low-priced touch-capable notebooks (sub-$600) will not be available to consumers until 4Q13.”

Citi forecasts notebook shipments of 179 million units this year, down from 201 million in 2012. Desktops are down as well, 137 million units vs. 148 million units last year. Meanwhile tablet shipments are expected to hit 237 million units, up from 144 million in 2012, reports CNET.

It gets worse. Citi says it previously modelled +2 percent growth year-on-year in PC shipments in 2014 and 2015. That figure has gone out the window.

“We now expect cannibalization from tablets…to more than offset any ‘stabilization’ in demand resulting from stretched replacement cycles or more compelling notebooks,” Citi said.

Compelling seems to be the key word in the PC industry, nowadays. There are no compelling new products or form factors, no compelling OS upgrade or compelling new features. PCs are becoming so mature that they are starting to resemble household appliances, with no apparent need to upgrade until they die.

European PC market continues downward spiral

pc-sales-slumpThe global PC market contracted 13.9 percent in the first quarter of 2013 and Europe seems to have taken the worst hit. Sales of PCs in Western Europe fell off a cliff in the first three months of the year and they are down 20.5 percent year-on-year. Big brands like Acer and HP did even worse, experiencing a drop in excess of 30 percent. 

Disties stick up for Windows 8

Windows-8A recent report laying a fair chunk of blame on Windows 8 for the demise of PC sales has been queried by distributors.

Speaking with ChannelEye the sources have said it was unfair to lay the blame just on Microsoft and Windows 8, pointing out other factors such as Apple kit and the ongoing economic crisis.

Their comments come as IDC published its latest Worldwide Quarterly PC Tracker, where it pointed  the finger at Windows 8 for disrupting the market in tough trading conditions.

It found that shipments totaled 76.3 million units in the first quarter of 2013, a decline of 13.9 percent compared to the same quarter in 2012.

The Windows 8 launch was blamed partly for the decline. Bob O’Donnell, IDC Programme  Vice President, Clients and Displays said it not only failed to provide a positive boost to the PC market, but had also slowed down the market as a result of the “radical changes” to the UI. This included the absence of the Start button, plus the costs associated with touch had made PCs a less attractive alternative to dedicated tablets and other competitive devices.

However, disties have stuck up for the company.

One told ChannelEye: “I don’t think it’s fair to put all the blame on Microsoft for disrupting the market, PC sales were flagging long before it bought out Windows 8 to the forefront. If you really want someone to blame then look towards Apple, which has totally changed the landscape with its fancy products.

“It’s tablets, not PC innovation that’s disrupted the pace of PC life.”

Another pointed to the economic climate, saying the recession has a huge part in the slow growth and decline of PC sales as consumers opt for laptops that can be used by everyone in their family.

“Businesses are also cutting down on IT spend, usually opting to repair or reuse their current kit,” the distie said.

However, there were a few choice words for Microsoft’s OS.

“Windows 8 has a small part to play in the way it has disrupted the landscape, offering people touchscreen products and making older, less feature-based PCs seem less glam,” the distie said. “Maybe people are waiting for other operating systems to come out mimicking this, hoping that competition will drive down the prices and get them the bargain they are looking for.”